Studio Soon

A brand identity and unified visual system for Studio Soon, the creative studio led by Kwon Soonil of Urban Zakapa, built for its IP single series. The symbol was formed by combining the "S" of Studio with a double "O" two intertwined circles into a single intuitive mark, gentle and organic in feel. That mark then anchors a thumbnail design strategy built around a physical floppy disk, reframing the intangible nature of digital music into something tactile, nostalgic, and collectible each release reinterpreted through its own key color, sticker system, and illustration, while staying legible as one continuous series.