Calin

project overview

A branding system for Calin, an alkaline spring water refined through nine stages of ionization. Set against raw Icelandic terrain, the identity trades soft wellness cues for a bold, cut-corner red mark a flag-like wedge that reads as confident and mineral rather than delicate. The wordmark stays lowercase and rounded against the sharp geometry, holding warmth inside a system built for shelf presence, while packaging and case design carry the mark consistently from bottle to case.

project type

Brand Identity

year

2025

my role

Lead Brand Designer

client

Calin

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